Creative Drive has been involved with the World Time Attack Challenge since its inaugural event in 2010. As a marketing partner, we handle all WTAC print, online and social media activities. Over the past three years we have built the WTAC online presence from a virtual non-existence to an online powerhouse with a huge facebook following.
Utilising a online / social media centric strategy, combined with news style reporting on the build up to the event, we have created an online campaign that swells dramatically just prior to the event in order to maximise interest at the correct time to convert into ticket sales.
Once the public was interested in the event, the website had to provide something unique for people to visit it over other news sources or blogs.
We built this credibility by leveraging the connections of Superlap Australia to allow us access directly to the local teams as well as reporting from overseas about the international teams.
The online push was sustained up to the event where we used a team of photographers, reporters and a video crew to maintain a level of hype throughout the event.
WTAC 2012 was one of the highest attended events in 2012 in terms of exhibitors and sponsors and managing that many clients is no easy feat. One of the many jobs we did for World Time Attack Challenge was to organise sponsorship and liase with the various companies involved in supporting the event. We also booked exhibitors and set up the location and division of the various trader areas.
To maximise the media coverage during the event, we ran live updates on the website during the event. These included live results, exclusive interviews, photos of the event, videos and in car footage.