This promotional video was produced for the Motor Magazine and the shootout sponsor – JAX Tyres. The aim of the video was to show the comparison process and provide a behind-the-scenes look at what goes on during the tyre shootout. With most of the editorial space in the magazine consumed by the hard data and comparison graphs, the video provided a different point of view, focusing on the rigorous process of testing.
Shot during the 2012 Motor Magazine Tyre Shootout at the Eastern Creek Raceway and promoted by Motor Magazine, the video was also used for promotional purposes at JAX tyre fitting stations.
Shot, produced and edited by the Creative Drive Team