Redline Performance is a manufacturer of high performance automotive products. Their new line of car care products was aimed at car enthusiasts specifically those with classic Australian and American muscle cars.
The concept for the series of magazine advertisements was to emulate the feel of retro 70s and 80s “car and a girl” style ads. With the right car and the right girl these tongue-in-cheek ads ran for 12 months in the Street Machine, Australian Muscle Car and Just Cars magazines.
The concept was a joint effort of the Redline marketing manager and the Creative Drive team.
Photography, composition and finished design produced by Creative Drive.