Most business owners are aware of the fact that their potential customers are already bombarded with countless advertising messages. From the moment an average person wakes up he/she is exposed to a continuous stream of marketing spiel – from the packaging of the cereal box in the morning, through the radio programs on the way to work, the shop fronts at lunch, the emails throughout the day, direct mail in the mailbox, to the evening TV, the advertising plugs just keep on coming.
So, how do you stand out from this jungle of ads, promos and offers, most of which seem to have a budget hundred fold larger than yours? Is it even worth trying?
The answer is most definitely yes. You can stand out from the crowd, and you can do it for considerably less than the big players do.
We (humans) are a very adaptable species. We readily adapt to our environment and learn to filter out what we don’t need. Our brains get used to sifting through all the advertising messages and discarding immediately what we don’t deem as “necessary” or “interesting”.
For example if I don’t like fishing, my brain instantly renders any information on the subject as “unnecessary” and sends it to my mental trash can. Conversly, if I’m interested in mountain biking, even if I’m not currently looking to buy, my brain will tag all the incoming mountain bike messages as “possibly useful” and store them in my long term memory.
So how do you get your advertising message into your potential customers’ memory? It’s not as difficult as you may think.